This is a story about Misfits. Outcasts. Originals.

It's about a city with a voice of its own. A brand propelled by the Montreal Canadiens, but that has little to do with hockey, Stanley Cups or the Original 6.

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We're a canvas designed to highlight stories, icons and cultural landmarks from Montreal.

To celebrate Montreal's Originals, Sports and Culture.

We're more than just
a historic hockey franchise.

We're a rallying cry.
A stand on the mountain top.

Forget the Original 6.
We're The Original ONE.*

*We were always in a league of our own.


the collection


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Keep up
with us

Stay up to date with our upcoming events and new drops.

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